A vendor provides a customer an electronic communications system for customizing
the content and the delivery date of product information. The communications system
also keeps the vendor informed of evolving customer interests. In one embodiment,
a computer-implemented method for customizing electronic communications to a customer
includes storing a set of customer-provided data in a first database, the customer-provided
data being associated with a customer identification code and characterizing the
customer. A set of customer-behavioral data is then generated in response to a
data selection made by the customer at an informational database and is stored
in the first database in association with the customer identification code. A content
database is configured for storage of a plurality of product data sets and then
at least one product data set is selected from the content database as a function
of the customer-provided data and the customer-behavioral data. The customer is
then sent the data set from the selecting step via a communications network.