The present invention relates to various aspects for maintaining and
utilizing login preference information of users of a network-based
transaction facility. In one embodiment, user interface information is
communicated to a client via a communications network. The user interface
information includes information concerning a plurality of features
within the network-based transaction facility. The user interface
information also specifies a login interface that facilitates user input
of login preference information pertaining to each of the plurality of
features. Further, the login preference information is received from the
client via the communications network and utilized to control user access
to any of the plurality of features within the network-based transaction
facility via the communications network.