The present invention provides methods and systems for managing a call
based on multimedia data. According to one embodiment, the invention
provides a method for managing a call. The method includes receiving
first data related to a call sent by a calling party to a called party.
In response to the first data, the method obtains from a database second
data related to the call. At least one of the first data, the second
data, and a combination of the first and second data includes multimedia
data. The method manages the call based at least in part on the
multimedia data. In another embodiment, the present invention provides a
system for managing a call. The system includes: a database operative to
store data associated with subscribers; and a MPCM service in
communication with the database. The MPCM service has an interface for
communicating over a network. The MPCM service receives over the network
first data related to a call sent by a calling party to a called party.
In response to the first data, the MPCM service obtains, from the
database, second data related to the call. At least one of the first
data, the second data, and a combination of the first and second data
includes multimedia data. The MPCM service manages the call based at
least in part on the multimedia data.