Method and apparatuses for broadcasting and receiving a programme are
presented. A programme is broadcast from a broadcasting system. Broadcast
programme-associated data is transferred from a server to a cellular
radio network. The broadcast programme-associated data is transmitted
from a base station of the cellular radio network at a specific frequency
defined for the cellular radio network in such a manner that the
transmission of the broadcast programme-associated data is synchronized
with the broadcasting of the programme. The programme and the broadcast
programme-associated data is received with a subscriber terminal of the
cellular radio network in such a manner that a programme receiver of the
subscriber terminal receives from the broadcasting path of the
broadcasting system the programme and a cellular radio network
transceiver of the subscriber terminal receives the broadcast
programme-associated data at a specific frequency.