An automated fulfillment system enables gift cards and/or bookmarks to be
embedded or sent along with personalized greeting cards. In the present
invention, a method, system and apparatus enables a person to 1) purchase
a gift card from either a Internet Website, Catalog, and/or retail kiosk,
2) choose a retail quality greeting card, 3) personalize the greeting
card, and 4) send the personalized greeting cards as a gift with a gift
card and/or bookmarks embedded inside the greeting card. The reverse is
also possible, i.e. a user can purchase a greeting card, personalize the
greeting card, and then assign that greeting card to have a gift card
inserted therein. In other embodiments the greeting card itself may serve
as a bookmark or the bookmark may include a gift card.