The present invention comprises a method for processing on-line orders wherein the on-seller is liberated from having to maintain cumbersome or uneconomical warehouse stocks. Herein, after an order is received from a customer, the on-line seller subcontracts for the item sought by the customer and sends out a printing order. Both subcontract and printing order include an identification key which is later used to associate printed materials and item, so as to facilitate special packing of the item with special materials associated with the on-line seller, and the forwarding of the finally packaged item to the customer.