A method relates to a network identification that uniquely identifies a communication device. The method includes determining a network address corresponding to the network identification. Another step is determining which device manager, of multiple device managers, is assigned the network address. Information and the network address is transmitted to the assigned device manager. The assigned device manager determines, from the network address, a device identification that identifies the wireless device within a communication device network. Using the device identification, the assigned device manager transmits the information to the device.

 
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> Method and apparatus to track count of broadcast content recipients in a wireless telephone network

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