The invention is to a carotenoid composition comprising: a) a carotenoid in an oil solvent wherein the weight of carotenoid in the carotenoid composition is up to 12%; b) a dispersion of a water dispersible matrix and a stabilizer, and optionally a non-oil solvent; and c) an emulsifier, wherein the carotenoid, non-oil solvent, water dispersible matrix, stabilizer and emulsifier all either exist naturally or are derived from natural sources without the use of chemical or synthesized compounds, nor chemically modified using processes of synthetic chemistry.