A personalized toy and a method for marketing a toy through the use of
computer screen images, and of manufacturing a personalized toy. The
personalized toy is manufactured as ordered by a customer. Several
different configurations of components that may be assembled as part of a
finished toy are provided. Computer screen images of the different
configurations of at least one of the components are displayed on a
computer, and a customer viewing the displayed images is allowed to record
a selected configuration of component, to be assembled as part of the
personalized toy. A representational image of the toy incorporating the
selected configuration may be displayed.