A system and method for administration of an incentive award program
wherein award points are earned in response to certain actions by the
Participants and then credited to the Participant's credit card, but only
after a predetermined time delay. Furthermore, the Participant must still
be a customer in good standing with the credit card Sponsor at the end of
this predetermined delay period in order to receive the awarded points. As
used herein, the term "credit card" is intended to encompass traditional
credit cards, debit cards, smart cards, etc. which are commonly accepted
as payment for purchases in place of cash or bank checks. The system of
the present invention therefore creates an incentive for the Participant
to purchase the Sponsor's goods and/or services in order to earn award
points, and further creates an incentive for the Participant to remain a
loyal customer of the Sponsor in order to receive and redeem these award
points at some point in the future. Each award point therefore serves a
double function as a reward for using the Sponsor's products and/or
services and also as an incentive for customer loyalty to the Sponsor.