An apparatus, method and system are provided for personal telecommunication speed calling. The system includes a line unit couplable to customer premise equipment; a network signaling interface for receiving network signaling information; a network trunk interface for receiving corresponding network communications; a memory; and a processor coupled to the memory, to the line unit, to the network signaling interface, and to the network trunk interface. The processor includes instructions for generating a user specific affinity database, which contains names and corresponding telephone numbers of those people with whom the user has an affinity and therefore is likely to want to speed call. The affinity database is generated based upon affinity information derived from the user's outgoing calls and the user's incoming calls which have been answered and which have a minimum duration. The affinity database is ordered and displayed for the user, who may then select an affinity name for automatic speed calling of the corresponding affinity telephone number.