A method of analyzing data generated by the response of a subject person to certain stimuli in the nature of cartoon images, to an extent sufficient to judge quickly the common meaning of the data in an objective manner. According to the method, data is generated and collated by presenting a cartoon comprising several frames constituting a story to a subject person and collecting several kinds of dictionary data that result from the response of the subject person to the cartoons. The coincidence of each dictionary data is judged. Finally, points of respective analyzed elements correspond to or not corresponding to each dictionary data is calculated, and the data is analyzed.