A fishing lure molded of flexible, translucent, soft plastic material into an integral unit in the form of a baitfish. Pigments, glitter, scent and flavor additives are mixed with the plastic during manufacture to create realistic visual, smell and taste characteristics. A wide gap offset fish hook is removably attached and substantially hidden in the lure by a hook slot in the lower longitudinal edge of the lure, and by an internal chamber. The internal chamber further serves to allow the body of the lure to collapse when attacked by a fish, exposing the point of the hook, as well as to conceal tube weights, flotation inserts, trap air contributing to the buoyancy and upright positioning of the lure, and to act as a reservoir for liquid fish attractant. The buoyancy and sink rate of the lure can be manipulated by utilizing various combinations of hook sizes, tube weight sizes, and flotation inserts positions into the internal chamber. Realistic movement of the lure is attained through the buoyancy and flexibility of the plastic material, the hydrodynamics of the design, and through rod, reel and fishing line manipulation by the angler.