A matte laser printer produces a photographic like image on media by repeatedly fusing the toners deposited thereon. In a preferred embodiment, repeated fusing is accomplished by utilizing a duplexing path in the printer. In an alternate embodiment, a processing flow direction of the media is selectively reversed after fusing to enable multiple fusing operations. In either case, toner forming the image on the media is more fully fused, thereby reducing light scatter, such that a photographic like image is produced.