A bug master fishing lure (16) comprising a flexible cylindrical body core (18) coated with a silicone skin (40). A pair of movable eyes (43) are attached to a forward end of the silicone skin (40), while paint (44) is placed upon the silicone skin (40), so as to give the lure (16) an extremely realistic look. It can be assembled as a surface popper (27), so as to create a surface splashing action in water and as a diver (60), so as to create a diving, wobbling action in the water.