Apparatus for continuously micro-embossing a seamless precision optical pattern onto a moving substrate without the use of an intermediate layer, comprising an energy source, such as a laser, along with reduction optics, a mask and a moving substrate. The moving substrate provides both precision linear and rotational movement which motion is coupled with the laser projection imaging episode. Etched patterns can therefor be continuously and precisely ablated in the substrate to substantially cover the entire surface to uniquely micro-emboss therein a seamless precision optical image.