A method to resize an image on a server comprising the steps of: hosting multimedia content on a server, wherein said server is coupled to one or more client systems capable of rendering multimedia content, wherein said multimedia content includes at least one image; receiving user requests to transmit user selected multimedia content; determining the display size directives of each image referenced on said user selected multimedia content; scaling said image referenced to the size specified in said multimedia content; and transmitting said user selected multimedia content with said image scaled to said size directive. A server for hosting multimedia content is electrically connected to one or more client systems for rendering multimedia content.