In a process for dispensing a powdery product (P) from a container (1) with a dispensing nozzle (4) aimed downwards, a flexible section (3) of the container (1) is deformed at least near the dispensing nozzle (3). This is achieved preferably by a movement of the container relative to the dispensing nozzle, in a direction with a component at a right angle to the dispensing nozzle. The movement of the container (1) and the dispensing of a portion of product from the dispensing nozzle (4) can take place immediately after one another. The invention also comprises a device for dispensing a powdery product (P), with which the process can be carried out and bridge and tunnel formation in the powdery product is opposed effectively.