A card device including a front card portion and a back card portion hinged together in a manner which enables the card to be opened and closed. The back card portion includes spaced front, rear and side panels which define an interior space therebetween. The card further includes a tape cartridge, such as a VHS video or audio cassette tape, having a drive gear defining an open recess in the tape cartridge, and a carrier device including a carrier portion containing a novelty item, product sample, or other item of value or perceived value. The carrier device and the tape cartridge are positioned in nested relation within the interior space of the back card portion such that the carrier portion is received within the open recess in the tape cartridge. An alternative embodiment uses a compact disk case as the card and a recess in the disk carrier for receiving the novelty item, product sample, or other item.