The present invention is a pet lover's board game. It includes a playing board having a predetermined continuous path with spaces for movement of pieces therealong in accordance with rules. The playing board has marked breed spaces designating a specified breed of animal selected from cats, dogs, birds, horses and combinations thereof which have specified costs to own and a landing fee value. The board also has marked action spaces and marked event spaces. There is a random movement mechanism for randomly determining numbers of spaces to be moved by players in accordance with the rules, a set of pet ownership papers for the marked breed spaces provided to a player in exchange for payment of play money, and a set of event cards. Play money is used to make purchases, pay fines and pay landing fees. In preferred embodiments, houses and macro-houses may be purchased to enhance values and increase landing fees.