A method for combining digital data with a perceptible program signal. The data stream is modulated onto an electromagnetic signal encoding the perceptible signal; the modulating employs a spread spectrum encoding of the data stream. The modulated program signal is transduced into perceptible form. A capture device receives the perceptible signal, and a decoder extracts the spread spectrum encoded data from the received signal. The method is particularly useful in encoding purchase information or watermarking information into the signal.