A programmable feature is remotely delivered to an output device, such as a printer. The delivery of the feature is initiated by the customer tendering payment for the feature. The customer is provided with a coupon and the coupon is subsequently redeemed. The customer receives a feature key in response to redeeming the coupon. The feature key is used to install the feature on the output device of the customer. The feature key may be a print job that contains encrypted text. Security measures may be provided to ensure that the coupon and feature key are valid.