A method and apparatus that enables a user to store event information while watching a television broadcast is disclosed. The event information is transmitted to a server, preferably via the Internet. Based on the event information, the server determines which program the user was watching when the event information was stored, and the time within that program. Based on the determined program and time, the server determines an assortment of goods and services that were displayed on the user's television when the event information was stored. This assortment is presented to the user, preferably via the Internet.