An applicator for footwear, including a receptacle for containing a cleaning product and/or a polishing product. A first cover is mounted to the receptacle with a cleaning device coupled to the cover. At least one valve for delivering the cleaning product or polishing product from the receptacle to the cleaning device is fitted into the first cover and extends to a base of the receptacle. A second cover is adapted to cover the cleaning device. The second cover includes a sponge coupled to an outer surface of the cover and a lid to cover the sponge.