The present invention provides a method and apparatus for creating and ordering customized branded merchandise over a computer network. A Internet site is provided that allows a consumer to create and order customized branded merchandise, such as bottles of soda. A customer may visit the WWW site utilizing a standard WWW browser executing on a computer. Once the customer has registered with the WWW site, the customer may place an order for an item of customized branded merchandise. The customer may also be asked to identify a graphic image for customizing the requested merchandise. The graphic image may be a digital photograph taken by the customer or other type of graphic image. Once the customer has identified a graphic image, the graphic image may be displayed for editing. The customer may be permitted to crop the graphic image or perform other types of image manipulations. A preview of the cropped or manipulated image may also be provided for the customer. Once the customer is satisfied with the graphic image, the graphic image may be transmitted to the WWW server. Once the customer has specified order details, the customer may be asked to provide a billing and shipping address. The customer may then be asked to identify a payment method, and provide a credit card or other billing number. The customer may then be provided with a summary of the order details and asked to verify that all of the information is correct. If the information is correct, the customized branded merchandise item ordered by the customer will be created and shipped to the customer at address they provided.