Deodorant and antiperspirant compositions comprising an aluminium or
aluminium-zirconium active can suffer from perceived irritancy when
applied topically, which is generally manifested as an itch sensation.
This irritancy can be ameliorated or overcome by incorporating within the
composition a cannabanoid receptor (CBR) activating agent, and especially
an amount selected in the range of from 0.25 to 10 wt %.