An integrated pressure sensitive adhesive label application surface and pull card holder in the form of a placard component and an integral pocket component. The placard component includes a placard wall having a first side and an opposite second side, wherein a pressure sensitive adhesive coating is present on the first side. A rear wall of the pocket component is integrally connected with the placard wall, wherein a fold-over is provided at an imaginary demarcation therebetween. A front wall is superposed the rear wall, and secured to the rear wall along the mutual peripheries, except adjacent the fold-over. In one form of the present invention, the placard wall is provided with a preferably white color, the pocket component is clear, and the second side of the placard wall has a release coating. In another form of the present invention, the placard wall and pocket component are clear, and a conventional label system (ie., a "Kennedy label") is applied to the second side of the placard wall (there being no release coating on the second side).