A system whereby subscribers are provided with a universal resource locator (URL), that uniquely identifies, e.g., a web site maintained by the calling party. In a preferred embodiment, when the telephone call reaches the subscriber's handset, a special character, e.g., an "*" is added to the display, e.g., at the end of the calling party's telephone number to let the subscriber know that additional information is available. The subscriber can then obtain detailed information about the calling party by, e.g., pressing a special "send" button on the handset, using a softkey or entering a special code. This establishes a link from the subscriber's telephone to a website on the internet maintained by the calling party. The subscriber's handset then downloads the information stored on the calling party's website for display on the subscriber's handset.