The system, method and program of the invention enables a content provider to maintain control over the way in which a user may view the content provider's information. If the content provider receives a request for a Web page that is a deep hyperlink into the content provider's Web site, the content provider reroutes the request to the content provider's Home page. In addition, the content provider explicitly displays to the user, in an attached note, the next link or sequence of links that the user should follow in order for the user to get to the desired deep link. As such, users are restricted from entering deeply into Web sites and bypassing a Web site's home page.