A liquid crystal display apparatus includes a liquid crystal panel, a transparent light guide panel disposed in front of the liquid crystal panel and having one irregular surface for emitting light entering from a light source toward the liquid crystal panel, and a reflector disposed behind the liquid crystal panel for reflecting light passing through the light guide panel and the liquid crystal panel toward the liquid crystal panel and the light guide panel. The irregular surface of the light guide panel is partially formed with an absorbing layer for absorbing external light or a light storing layer for storing light.