Disclosed herein is a Verbena plant which has an erect growth habit and good plant height. The plant abundantly forms flowers in a spike with a great profusion of blooms. The blooming period is late April to November and the flowering duration is long. The whole plant remains in bloom for a considerable period of time. The flower size is large and the petal color is vivid reddish purple without an eye. The plant is highly tolerant to heat and cold, and has high resistance to pests and diseases, particularly powdery mildew, and a high resistance to rain.