A rinse-off liquid personal cleansing composition comprising: (a) water;
(b) from about 1% to about 60% by weight of a water soluble surfactant;
(c) a water-insoluble oil selected from highly branched polyalphaolefins
having formula (A) wherein R.sup.1 is H or C.sub.1 -C.sub.20 alkyl,
R.sup.4 is C.sub.1 -C.sub.20 alkyl, R.sup.2 is H or C.sub.1 -C.sub.20, and
R.sup.3 is C.sub.3 -C.sub.20 preferably from C.sub.5 -C.sub.20, n is an
integer from 0 to 3 and m is an interger of from 1 to 1000 and having a
number average molecular weight of from about 1000 to about 25,000; and
(d) a hydrophobic skin active component selected from antimicrobial
agents, sunscreens, vitamins, perfume oils, insect repellents, anti fungal
agents, and mixtures thereof, wherein the hydrophobic skin active
component has a ClogP value of greater than 3. The personal cleansing
compositions of the invention provide improved deposition of hydrophobic
skin actives, excellent rinse feel and skin mildness.
