An apparatus and method for automatically optimizing a strategy of a
decision management system. More specifically, a computer-implemented
decision management system applies a strategy to determine actions to be
taken, monitors performance based on the taken actions, and refines the
strategy in accordance with the monitored performance. An end user of the
system selects a part of the strategy for optimization, and selects
criteria for optimizing the selected part of the strategy. The decision
management system then automatically optimizes the selected part of the
strategy in accordance with the selected criteria. The end user can decide
whether or not to implement the optimized strategy in production.