The present invention is directed to a business model and method for
generating and distributing Telecom and Internet revenue between a
wireless network operator and an Internet Partner company. The inventive
business model provides an Internet web-site for the carrier's
subscribers, with the web-site being developed by the Internet Partner.
The web-site features applications and services tailored to the
subscribers in their role as users of a mobile wireless communications
device. The invention provides incentives to increase network usage and
conduct transactions that generate value for both the wireless network
operator and the Internet Partner.