The multimedia content presentation system and method includes a
preparation component, a deployment component, an interface component and
a metrics component. Multimedia content assets and targeted advertising
are placed by the preparation component with a hierarchal N.times.M
matrix of display cells. The deployment component uses conventional
transmission networks, such as the Internet, broadband cable and wireless
phone systems to transmit to the interface component a configuration file
defining a matrix of display tiles. The interface component presents and
navigates the user through a hierarchy of display palettes, multimedia
assets and targeted advertisements on a variety of platforms, such as
televisions, personal computers, personal digital assistants and cell
phones. The interface component further collects usage data and provides
the data to the metrics component for use by the preparation component
and the deployment component for targeted content and advertisements.
