A technique is used for providing additional information about a broadcast
presentation that allows a user interested in the additional information
to acquire it easily, using a selective call device or a television remote
control device to easily acquire an information address during the
broadcast when a prompt is presented during the broadcast. An advertiser
can send the additional information over a wide area radio selective call
communication system or can post it at a universal resource locator of a
computer network. The information address is used to acquire the
additional information. The information address can be stored, selected
and deleted in the selective call device or remote control device. The
prompt can be disabled or enabled manually or based on location.