A method of marketing a good or service is provided including the step of
providing a sign having a preprinted website address and an indication
that a good or service is for sale. The method further includes providing
a website where sellers can post information about the particular good or
service. Consumers can visit the website indicated on the sign and view
the posted information for a particular good or service by reference to a
unique identifier, such as an identification number, listed on the sign.
