A liquid crystal display apparatus includes: an illumination section having
a light source and an optical guide member, and a reflection type LCD
having a display region including a plurality of pixels for performing a
display function, the optical guide member having first and second
principal faces opposite to each other and first and second end faces
opposite to each other. The reflection type LCD is disposed on or above
the first principal face of the optical guide member. Light from the light
source enters the optical guide member at the first end face, exits the
optical guide member at the first principal face so as to be incident on
the reflection type LCD and reflected therefrom, reenters the optical
guide member at the first principal face, and exits the optical guide
member at the second principal face toward a viewer.
