A system for implementing a method for communicating an advertisement employs
a
primary call center, a mobile station, a base station, and an advertiser call center.
When the mobile station is registered with the base station, the primary call center
controls a transmission of one or more advertisements to the mobile station in
accordance with a schedule preferred by the mobile station user with each advertisement
matching a profile of the mobile station user. The mobile station user can either
store the advertisement for future reference or respond to the advertisement. The
response can be an acknowledgement of the advertisement or a desire to establish
a communication link between the mobile station and the advertiser call center
to thereby attempt a purchase of a good or a service. In response to an advertisement,
the mobile station user is provided with a reward as an incentive to regularly
receive advertisements.
