A shelf display apparatus for absorbent articles which are packaged in a flexible
film. The apparatus has a substantially horizontal bottom wall and a support structure
which together provide a storage region adapted to store substantially upright
the absorbent articles. The support structure may include an upstanding side wall
which may have ribs to improve package stability, windows to improve product visibility
and/or magnets to improve apparatus stability. Another support structure may include
a plurality of partitions and a plurality of recesses. The apparatus may also have
an advertising panel adapted to display product information relating to the absorbent
articles. The product information may refer to a particular product version of
the absorbent articles which are stored in close proximity to a plurality of similarly
stored absorbent articles. Absorbent articles may include disposable diapers, sanitary
napkins, tampons, and pantiliners.
