An issuer distributes to its customers a premium to attract and retain consumers.
The premium comprises a checkbook having a number of partially pre-printed checks
from a number of merchants. The checks are redeemable at the merchants for a predetermined
amount of money towards a purchase. The consumer fills out certain information
when presenting the check so that the transaction appears to be performed using
a check as the method of payment while the consumer is still able to receive the
financial benefit often accompanying the use of coupons. The remaining transaction
amount is made using conventional payment methods.
