An intermediary system between advertisers and producers of articles of commerce
facilitates the use of the articles or their containers or wrappers to carry advertising
matter so that the producers of the articles become advertising space providers.
Terminals of numerous advertisers and terminals of advertising space providers
are able to connect to a host computer at a management center through a global
communications network. Advertisers and advertising space providers enter and store
their respective advertising conditions and advertising space information in a
database in the host computer, which then provides access enabling the advertisers
to search for suitable advertising space and enabling space providers to search
for suitable candidates for the use of their advertising space.