The communique system for cellular communication networks operates with existing
cellular communication networks to provide communique communication services to
subscribers. The communique can be unidirectional (broadcast) or bidirectional
(interactive) in nature and the extent of the communique can be network-wide broadcast
or narrowcast, where one or more cells and/or cell sectors are grouped to cover
a predetermined geographic area or demographic population or subscriber interest
group to transmit information to subscribers who populate the target audience for
the narrowcast transmissions. The communique system for cellular communication
networks can dynamically allocate the available bandwidth to thereby serve subscribers
with more control channel(s) and/or control channel bandwidth and/or communication
channels and/or communication channels of greater bandwidth as the need presents
itself. The dynamic bandwidth allocation can simultaneously occur in multiple domains:
time, code, frequency to thereby serve the needs of the subscribers to receive
Communiques. The content of these transmissions can be multi-media in nature and
comprising a combination of various forms of media: audio, video, graphics, text,
data and the like. The subscriber terminal devices used to communicate with the
communique system for cellular communication networks are typically full function
communication devices that include: WAP enabled cellular telephones, personal digital
assistants, Palm Pilots, personal computers, and the like or special communique
only communication devices that are specific to communique reception; or MP3 audio
players (essentially a radio receiver or communique radio); or an MPEG4 video receiver
(communique TV); or other such specialized communication device.