A promotion apparatus and method which builds customer loyalty. The promotion
apparatus
includes a computer, including a display for displaying information to a shopper
and a recognition device for identifying the shopper and recording customer choices.
The computer executes a game, identifies the shopper, establishes a first game
situation for the shopper, generates a number of first results, generates a number
of second results using the first game situation and the first results as inputs,
generates a second game situation using the second results as input, and determines
whether to issue an award to the shopper using the second results as input and
only if the first game situation is a previous game situation from a previous play
by the shopper.
