An adhesive coated article comprises a layer of microsphere adhesive onto a portion
of at least one major surface of a substrate. The microspheres in the adhesive
are obtained as the reaction product of (a) at least one alkyl (meth)acrylate ester
wherein the alkyl group contains four to about 14 carbon atoms, preferably four
to about 10 carbon atoms and (b) a comonomer(s). The comonomer may be a nonpolar,
ionic, polar comonomer or mixtures of such monomers. This microsphere adhesive
either contains a (meth)acrylamide comonomer or a polyacrylamide material is post-added
to the microsphere adhesive. The adhesive exhibits a lower than expected adhesion
to coated papers without sacrificing the adhesion to standard uncoated (bond) papers
and preferably, the 90 peel adhesion, as measured on Kromkote paper
(used as an industry standard) is in the range of 20 to 250 grams/inch.
