An apparatus for printing on a continuous web of linerless tape defined by a
print
side for subsequent application to an article. In one embodiment, the apparatus
includes a support for a continuous web of linerless tape; an undriven platen roller
located downstream of the support; a print head associated with the undriven platen
roller, wherein the undriven platen roller directs the continuous web of linerless
tape past the print head for printing on the print side thereof; and a driven roller
positioned adjacent the platen roller and downstream of the print head for pulling
the web of linerless tape from the platen roller. In another embodiment, the apparatus
includes a support for a continuous web of linerless tape; a driven platen roller
located downstream of the support; a print head associated with the platen roller,
wherein the platen roller directs the continuous web of linerless tape past the
print head for printing on the print side thereof; and a driven roller positioned
adjacent the platen roller and downstream of the print head for pulling the web
of linerless tape from the platen roller. Methods of printing indicia on a continuous
web of linerless tape are also included.