Interactive content creation software tools are provided to interactive
content authors via the Internet. Interactive content programs associated
with video of a live event and created by the interactive content authors
using the interactive content creation software tools are received via
the Internet. The video of the live event and its associated interactive
content programs associated therewith are broadcast to end viewers via a
video distribution network. Each of the end viewers is provided a list of
the interactive content programs associated with the video so that each
end viewer can independently select one of the interactive content
programs from the list for display with the video.
