The invention relates to consumer product packages having impact promotional
items printed directly on the package and methods for manufacturing such product
packages. An image constituting the impact promotional item is printed using blended
printing inks and sublimation dyes onto a paperboard blank, which is folded to
form a product package. The printed image has a visual appearance substantially
unchanged from a conventional printed image. The sublimation dyes present in the
printed image supply a transferrable image component that, following transfer to
a substrate such as a fabric article, accurately reproduces the printed image viewed
by the consumer on the product package. Printing ink and sublimation dye blends
for printing the image are also disclosed, as are methods for transferring the
transferrable image component to an article, such as a fabric article or textile.
