A method and apparatus for determining a navigation path for a visitor to a Web
site, the determination being based, at least in part, on one or more search terms
or keywords supplied by the visitor when conducting a search at the Web site are
provided. The method and apparatus allow a Web site to dynamically determine one
or more navigation path options to impose on a visitor to the Web site based on
one or more search terms supplied by the visitor. The method includes a step during
which one or more search terms are received directly or indirectly from a visitor
to a Web site; a step during which a navigation path is determined from a set or
plurality of navigation paths based, at least in part, on one of the search terms
received during the previous step; and a step during which the visitor's navigation
in the Web is directed in accordance with the determination made.
