An interactive system and method is disclosed for providing wallpaper or screen
saver images for display on the background of a personal computer visual display.
Wallpaper (or screen saver) images may be conveniently located by a consumer and
downloaded from a wallpaper web site for use on the desktop of the consumer's personal
computer. A clickable icon is incorporated into the wallpaper image or overlaid
on the wallpaper image. When the icon is clicked on using a mouse, or otherwise
activated by the consumer, the consumer's personal computer is automatically connected
to a predetermined location on the Internet. Furthermore, sponsors may market their
goods or services to consumers by paying a fee to have their clickable icons or
advertisements incorporated into or overlaid on the wallpaper images. By clicking
on the clickable icons or advertisements, the consumer is automatically connected
to the sponsor's web site. In addition, a number of web sites may be affiliated
with the wallpaper site, and consumers who subscribe to the wallpaper site may
be able to conveniently purchase products or services from these affiliated sites
by merely clicking on one or more pop-up buttons, or the like, after necessary
consumer information has been given to the wallpaper web site.
